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Bringing a wave of easy-to-make vegan food to India with ULF.

1/6

The brand revolves around a ghost-like character, ULF’s universe, where every sweet delicacy is easy to make and rather delicious. Akin to Casper, Ulf is a little mischievous and very lovable.

2/6

The brand revolves around a ghost-like character, ULF’s universe, where every sweet delicacy is easy to make and rather delicious. Akin to Casper, Ulf is a little mischievous and very lovable.

3/6

The brand revolves around a ghost-like character, ULF’s universe, where every sweet delicacy is easy to make and rather delicious. Akin to Casper, Ulf is a little mischievous and very lovable.

4/6

The brand revolves around a ghost-like character, ULF’s universe, where every sweet delicacy is easy to make and rather delicious. Akin to Casper, Ulf is a little mischievous and very lovable.

5/6

The brand revolves around a ghost-like character, ULF’s universe, where every sweet delicacy is easy to make and rather delicious. Akin to Casper, Ulf is a little mischievous and very lovable.

6/6

The brand revolves around a ghost-like character, ULF’s universe, where every sweet delicacy is easy to make and rather delicious. Akin to Casper, Ulf is a little mischievous and very lovable.

ulf banner

Packaging

The packaging was built in a color palette, making them recognizable and easy to spot on superstore shelves. The little ULF is seen hopping from one box to another, through scenarios and situations that are relatable and yet otherworldly.

ulf packing
mug mocha

Photography

Bringing forth a colorful treat to the eyes, with the delicious range of vegan products, the photo concepts of the brand are built to bring freshness to food photography, and impactful imagery while delivering the principle message of the brand with conviction. The bright universe is easy to get lost in, a preferred trait of the project.

caramel cup
Sweet & Vegan made easy for the first time! Brought home by Mad Ulf.
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ulf-mobile
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Mobile shop

The UI/UX experience has been constructed keeping in mind the ease of shopping for the consumer while bringing along a plethora of recipes and stories that inspire new-age cooking.

marque image
ulf-chair
ulf-chair

Mug Cake Mixes *

Mug Cake Mixes *

Mug Cake Mixes *

Mug Cake Mixes *

Mug Cake Mixes *

Mug Cake Mixes *

Mug Cake Mixes *

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